Books that have inspired my writing. A subjective selection. More on the subject can be found in the reference list of my book.

Brent Dykes: Effective Data Storytelling, 2020

The latest book – apart from my own – on storytelling with data. Vividly narrated and with a comprehensive look at the practical implementation of data stories, including helpful instructions on visualisations.

Daniel Kahneman: Thinking, Fast and Slow, 2011

Humans are pattern seekers. We believe in a coherent world in which all things make sense and events connect causally. We even recognise patterns in things that are statistically random. In his book, Kahneman opens our eyes to the pitfalls of our thinking.

Lutz Klaus: Data-Driven Marketing und der Erfolgsfaktor Mensch, 2019

When we look at digitalisation, we too often lose sight of the human factor. Not so with Lutz Klaus. In his book, he makes it clear which key factors marketing professionals need in order to sustainably anchor digitalisation in their company.

Cathy O’Neil: Weapons of Math Destruction, 2017

Cathy O’Neil impressively shows the dangers of making decisions based on data, for example in job searches, in the judiciary or in access to credit. She makes clear how errors are amplified by data and how data can be misused.

Hans Rosling: Factfulness, 2018

The Swedish doctor Hans Rosling has dedicated his entire life to the distortions of our perception. In Factfulness, he vividly illustrates how we are deceived by our instincts and how stories – based on data – can be retold.

Robert Shiller: Narrative Economics, 2019

Even before the Corona pandemic, the economist developed his model, which understands stories as epidemics. Like viruses, they mutate, are more or less infectious and spread. He analyses this by looking at the stories of the gold standard, the American dream and Bitcoin.