{"id":2516,"date":"2024-10-15T07:19:31","date_gmt":"2024-10-15T07:19:31","guid":{"rendered":"https:\/\/data-storyteller.de\/ai-in-b2b-marketing-the-power-of-precise-prompting"},"modified":"2024-10-15T07:26:07","modified_gmt":"2024-10-15T07:26:07","slug":"ai-in-b2b-marketing-the-power-of-precise-prompting","status":"publish","type":"post","link":"https:\/\/data-storyteller.de\/en\/ai-in-b2b-marketing-the-power-of-precise-prompting","title":{"rendered":"AI in B2B marketing &#8211; the power of precise prompting"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;359.7px&#8221; custom_margin=&#8221;-58px|auto|-58px|auto|true|&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-32px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Artificial intelligence and B2B content are a perfect match &#8211; if you get the prompting right. Find out how precise prompting and technical expertise lead to relevant content, and what to look out for when integrating AI. <\/p>\n<p>Artificial intelligence is transforming B2B marketing. AI can unlock huge potential, especially for complex products and services that require deep expertise. Large Language Models (LLMs) such as ChatGPT can be used to generate high-quality content. However, only those who use AI correctly will really benefit. The key to this is prompting &#8211; the precise control of LLMs through targeted input. Prompting is becoming an indispensable tool for marketers, especially in the B2B sector, where attention to detail and expertise are essential.     <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.marconomy.de\/ki-im-b2b-marketing-praezises-prompting-nutzen-a-c5afa04a78f795245a0b5eedf0fa26cc\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read more on Marconomy.de&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence and B2B content are a perfect match &#8211; if you get the prompting right. Find out how precise prompting and technical expertise lead to relevant content, and what to look out for when integrating AI. Artificial intelligence is transforming B2B marketing. AI can unlock huge potential, especially for complex products and services that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[56,70,69,41],"class_list":["post-2516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-datastorytelling-en","tag-ki-en","tag-prompting-en","tag-storytelling-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in B2B marketing - the power of precise prompting - Storytelling mit Daten<\/title>\n<meta name=\"description\" content=\"AI and B2B content are a perfect match - if the prompting is right. 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