Storytelling with AI
Open workshop
Online
4 hours
AI in Marketing and Content Creation
Discover how artificial intelligence can enhance your content marketing strategy and the process of creating stories. In this concise online workshop, communication and marketing managers will learn how AI-powered tools like ChatGPT can streamline their daily tasks and boost their creative output when crafting blog posts, specialist articles, press releases, and social media updates.
For communications and marketing professionals
In four intensive hours, I offer an insight into the practical application of artificial intelligence to meet the day-to-day challenges of the communications industry. Using ChatGPT and other tools and resources, we go through specific use cases: from researching ideas and gathering topics, to finding material and producing content for press releases, blog posts, feature articles and features.
Topics
- AI in marketing and PR: What is generative AI and how can it be used in practice?
- Content-Marketing with AI: Where does AI support the development and writing of relevant content?
- Content-Creation: practical examples and application scenarios for blog posts, specialist articles, press releases, and social media posts.
- Storytelling with AI: The DNA of Successful Stories – what constitutes good storytelling?
- Practial Work with ChatGPT: Explore possible applications and limitations to use AI sensibly and confidently in everyday communication.
Your benefit
- Deeper understanding of the potential applications and limitations of AI
- Create more effective content with AI-supported tools.
- Sound methodological knowledge for successful storytelling.
- Practical use of AI applications to directly improve your day-to-day work.
The workshop
- Duration: 4 hours, online via Teams or Zoom
- Participants: 4-10 people
- Price: 260,- EUR plus VAT per participant
The dates
- Wednesday, 12 November 2025, 9:00 am to 1:00 pm
- Wednesday, 4 February 2026, 9:00 am to 1:00 pm
Reserve your place now
Future-proof your communication strategy. Use the power of AI to improve your storytelling and content production in a sustainable way.