Storytelling with AI

Open workshop


4 hours

The workshop

How artificial intelligence can help you develop and write stories: Find out what AI can do for writing blog posts, professional articles, press releases and social media posts. And where human intelligence is needed.

Storytelling with AI

For communications and marketing professionals

In four intensive hours, I offer an insight into the practical application of artificial intelligence to meet the day-to-day challenges of the communications industry. Using ChatGPT and other tools and resources, we go through specific use cases: from researching ideas and gathering topics, to finding material and producing content for press releases, blog posts, feature articles and features.


  • Overview of generative AI and practical applications
  • Where can AI help with story development and writing?
  • The DNA of stories: What makes storytelling work?
  • Working with ChatGPT in practice
  • Opportunities and limitations of AI: How can I use tools wisely?

Your benefit

  • Use of AI – opportunities and limitations
  • Learn about AI tools to create content more efficiently
  • Storytelling methodological knowledge
  • Confident use of AI support: Gain understanding and confidence in using AI to improve your own workflow and make your day-to-day work easier.

The workshop

  • 4 hours online
  • Participants: 4-10
  • Online via Teams/ Zoom
  • Price: 260,- EUR plus VAT per person

The dates

  • Thursday, 16 May 2024, – 9:00 to 13:00 (fully booked)
  • Wednesday, July 10, 2024 – 9:00 a.m. to 1:00 p.m.
  • Thursday, September 26, 2024 – 9:00 a.m. to 1:00 p.m.
  • Wednesday, November 15, 2024 – 9:00 a.m. to 1:00 p.m.

Reserve a seat

Ready for a workshop that gives you tangible tools to integrate AI directly into your daily work? Join us and experience the practical side of AI in communications.

Storytelling with data

In-house workshop

Online/ on site

1 – 2 days

The workshop

In this format, content can be tailored to your specific requirements and solutions developed using concrete use cases:

  • The DNA of stories: What makes storytelling work?
  • Methodological basics of data analysis and data literacy
  • Interplay between analysing and narrating
  • Use of AI for evaluation, research and design
  • Strategies and goals of data-driven communication
  • Data visualization: design and tools
  • Best practice and implementation of your own use case

For business intelligence, data analytics, organisational development, communications and marketing professionals.

The format is available as a full-day workshop or – with more practical exercises – as a two-day workshop. I offer it online as well as on site.

Find out more about the in-house workshops: