AI in B2B marketing – the power of precise prompting
Artificial intelligence and B2B content are a perfect match - if you get the prompting right. Find out how precise prompting and technical expertise lead to relevant content, and what to look out for when integrating AI. Artificial intelligence is transforming B2B...
How AI helps with storytelling
How can generative AI make storytelling more efficient? At the AI Marketing Day in Munich, Hans-Wilhelm Eckert showed how AI is being used in sports retail to develop compelling stories.
The hammer and the nail: how generative AI is narrowing our vision
The world is now dominated by Generative Artificial Intelligence (GenAI). Companies are eagerly deploying this technology for a wide range of applications, but this use-case inflation may be blinding us. The article looks at how GenAI leads us to think of every problem as a nail, when all we have is a hammer. We discuss the limitations of GenAI for tasks that require uniqueness and consistency, and emphasise the importance of choosing the right tools for different problems. It’s time to rethink our toolbox and make sure we don’t approach every problem with the same, not always appropriate, solution.
Why conspiracy narratives are not theories
In the maelstrom of conspiracy narratives: More and more people are ending up down the rabbit hole of alternative realities. Just as happened to Alice in Wonderland when she followed a rabbit down the tunnel and then fell deeper and deeper.
The People’s Prompt
ChatGPT – the AI you can touch. A report after one year.
Many people have a misconception about data storytelling.
How to turn dry data into engaging stories? And to find the common thread in your own pile of figures, what do you need to look out for? Hans-Wilhelm Eckert explains. Wilma Fasola: Mr. Eckert, the topic of data storytelling is currently occupying many companies. Why...
AI blockbuster: ChatGPT beats them all
At the end of 2022, OpenAI made its AI chatbot ChatGPT available to the public. This allows anyone to try out for themselves what artificial intelligence is and what it can do. AI as self-awareness has attracted far more attention than all the major human-machine...
Why Storytelling Matters
TUM-Meetup Lecture Transcript Data has rapidly become an indispensable strategic asset at most organizations. Although the use of data is increasing dramatically, data storytelling remains poorly understood. As a result, many insights fail the last mile. They do not...
How data becomes stories
Every organisation has vast amounts of data. You just have to link them correctly. "Summertime and the livin' is easy" - George Gershwin's famous song from Porgy and Bess may be ringing in your ears these days. The sun is shining, the days are long, the nights are...