Artificial intelligence and B2B content are a perfect match – if you get the prompting right. Find out how precise prompting and technical expertise lead to relevant content, and what to look out for when integrating AI.
Artificial intelligence is transforming B2B marketing. AI can unlock huge potential, especially for complex products and services that require deep expertise. Large Language Models (LLMs) such as ChatGPT can be used to generate high-quality content. However, only those who use AI correctly will really benefit. The key to this is prompting – the precise control of LLMs through targeted input. Prompting is becoming an indispensable tool for marketers, especially in the B2B sector, where attention to detail and expertise are essential.