by Hans-Wilhelm Eckert | May 16, 2024 | Unkategorisiert
Storytelling is a powerful tool. It helps us capture attention and make our messages relevant. How can generative AI be used to make this tool even more effective? This was the focus of my presentation at AI Marketing Day in Munich. Using a sporting goods retailer as...
by Hans-Wilhelm Eckert | Mar 5, 2024 | Unkategorisiert
If all you have is a hammer, the world seems full of nails. Today, that hammer is called generative AI, and it is shaping the way we think about artificial intelligence. Companies are racing to identify use cases for generative AI, also known as GenAI. The chemical...
by Hans-Wilhelm Eckert | Feb 9, 2024 | Unkategorisiert
A Super Bowl with Taylor Swift in the stadium: that’s attractive for the NFL. That’s why conspiracy theorists suggest that the NFL orchestrated the pop icon’s relationship with Chiefs pro Travis Kelce in order to attract more viewers to their screens...
by Hans-Wilhelm Eckert | Nov 30, 2023 | Unkategorisiert
A year ago, OpenAI released its chatbot to the public: “We are excited to introduce ChatGPT to get users’ feedback and learn about its strengths and weaknesses” the OpenAI blog announced on November 30, 2022. The subsequent run on the prompt...
by Hans-Wilhelm Eckert | Nov 6, 2023 | Unkategorisiert
How to turn dry data into engaging stories? And to find the common thread in your own pile of figures, what do you need to look out for? Hans-Wilhelm Eckert explains. Wilma Fasola: Mr. Eckert, the topic of data storytelling is currently occupying many companies. Why...
by Hans-Wilhelm Eckert | May 25, 2023 | Unkategorisiert
At the end of 2022, OpenAI made its AI chatbot ChatGPT available to the public. This allows anyone to try out for themselves what artificial intelligence is and what it can do. AI as self-awareness has attracted far more attention than all the major human-machine...
